"television taught me to see “white” as simply the default for “human."
Not Pandering to The Female Gaze Doesn’t Make Economic Sense
You know what people like? Sexy people. You know what gets people to spend money? Sexy people.
You know what’s proof the patriarchy doesn’t give a shit about economics? How rarely the female gaze is pandered to.
Whenever something panders to the female gaze, it becomes a MASSIVE hit. Supernatural, The Avengers, Twilight, Pirates of The Caribbean, regardless of what you think of these pieces of media, they feature attractive scantily clad men, and they all made LOADS of money.
There’s nothing wrong with scantily clad women doing suggestive things, provided they’re depicted as sexy people, not sexy objects (more on that later) the problem is this weird inexplicable imbalance. It’s as if there’s this unspoken rule that we must never or only rarely use sexy male bodies to sell a product, to promote a movie, and that’s a shame, for everyone. A great number of people love being sexualized at least a little bit, but men have been trained to believe wanting to be attractive is wrong or unmanly, and women have been trained to believe they’re not allowed to be attracted to physical attractiveness.
I mean, we live in a culture where Michael Cera is cast as a romantic lead. Fuck that, are men really so afraid of women masturbating to hotties that they WILLINGLY throw away bundles of cash? Sexy people are great, having your gaze pandered to is great, and pandering to horny ladies (and yes, ladies can be just as horn-doggy as men) is AWESOME (and economically sensible).
So Hollywood, and media industry in general, you want to make money? Shirtless men, full frontal male nudity that isn’t treated as hilarious or disgusting, and all the good looking men you can throw in there, because you’re not pandering to the gaze of like half your audience (straight women, and gay men).
I was going to put this in my queue because I have two posts in it right now, but come on. It’s too cool NOT to post right now.
Smaac Likes: Hardcore hidden message
Great guerrilla campaign by EXIT-Deutschland, they gave away hundreds of free T-shirts at the popular “Rock fur Deutschland” event. The event often attracts lots of extremists and also this year about 600 Neo-Nazi’s showed up, many of which received this free T-shirt. After washing it reveals a powerful message: “Like this T-shirts also you can get rid of extremism”.
See the video here on German television: http://www.youtube.com/watch?v=5GLFLuP8G3A
Brought to you by Eaux Vives Water and KBS+P Canada!
Also, I can’t wait to read the comments where some ignorant people will protest that their right to enjoy and engage in and with racist materials is being impeded by those awful minorities who are into “political correctness”.
0:00 Well, this is a bit silly, but okay….
0:18 Well, the eagle sound and the arrow are a bit much…
0:23 Wait… Wait… The fuck? Seriously? The fuck? Seriously?
But seriously, folks… What? Just plain… What? Does racism really help sell things?